How to set up ads tracking with FatAds and Kochava

How to setup ads tracking at Kochava: a guide by FatAds

Here, we listed the main points of postback integration process at Kochava ad tracker:

1. Adding FatAds as a traffic source at Kochava.
   In this part we will show how to add advertising networks like FatAds at Kochava tracker for data collection on traffic sources.
2. Setting up a tracking campaign at Kochava.
   We will also show how to set up an ads tracking flow at Kochava.

In case you come across obstacles while setting up conversion tracking at Kochava, you can contact the tracker’s support team or simply address the Kochava’s knowledge base!

Stage 1

How to connect FatAds advertising network to Kochava

As a first step, you need to add a traffic source to the Kochava tracker. Many advertising platforms are already partnering up with Kochava, like FatAds, so you can just select the pre-made templates for them, for example:

1. Add a new traffic source at Kochava.
   Proceed to the ‘Partner Configuration’ tab, then create a new configuration. After that you need to select FatAds as the ‘Media Partner’ for Kochava ads tracking, by typing the name in the field.
2. Set up the actions to track.
   Here, you can select the metrics that can be tracked for the traffic source. By clicking the three vertical dots on the right side of them, you can create a postback flow for the events you want to be tracked.
3. Create a postback.
   Then, you can adjust the postback flow for the selected action regarding data transferring and call-back.

Stage 2

How to set up a tracking campaign at Kochava

At this point, you need to create a tracker flow for the previously added traffic source of FatAds.

1. Add a new tracking flow at Kochava.
   Proceed to the ‘Campaign Manager’ tab at Kochava, then create a ‘New Tracker’. Here, you can create campaigns, segments, specify the traffic source, tracking type, options to be monitored, etc. Based on the input data, the tracker will generate URL addresses for clicks and impressions to be registered in the system. In fact, users can create countless tracking flows at Kochava, and are free to diversify the campaigns by any parameter to be monitored: location, creatives, response rate, and others.

Conclusion

With this guide you can easily set up Kochava for tracking ads performance and optimize data attribution for key metrics in campaigns. FatAds platform is already integrated with many popular tracking solutions, so you can check out our other articles on setting up affiliate marketing trackers!

Start profiting off advertising campaigns with FatAds unique self-serve ad platform!