FatAds Launches Direct Click: Top Verticals, Pricing, Tips

In this article, we go through:

• What the direct click ad format is and why it suits affiliates, brands and agencies
• How a typo turns into a visit to your landing page, step by step
• Which verticals work best, and why iGaming leads
• Pricing, minimum bid and top GEOs by daily volume
• How to launch direct click through your manager, with tips on landing pages, CPA Limit and targeting

What is the direct click ad format?

Direct click, also called domain redirect or direct link ads, sends the user straight to your landing page. There is no banner, notification or popup to click first, so the page itself is the ad.

The logic is close to search traffic: the visitor is already active and has an intent, and your offer meets them at the right moment. That is why this redirect traffic often converts deeper in the funnel than classic formats.

Direct click is a great fit for media buyers and affiliate marketing teams, and equally for brands and agencies. Brands get a direct, controllable way to bring new audiences to a campaign page. Agencies can run the same simple setup across several clients and GEOs and scale what works.

How direct click works

Behind the format are domains that don’t host a real website. Users get to them by mistake: they type a query or an address with an error, for example “abibas” instead of “adidas”, and press Enter. Instead of an empty page, they are sent to an advertiser’s offer.

It happens in a few seconds:

1. A user makes a typo in a query or domain and lands on one of these domains.
2. The system reads their GEO, device, OS, browser and connection type.
3. It picks the campaign that matches these parameters and your targeting.
4. The user is redirected to your landing page, and you pay for the click on CPC.

The visitor usually doesn’t notice any step in between. For them it looks like the site simply opened, and they were looking for something anyway, so their attention is still on the screen. That’s why the first screen of your landing page matters so much.

We work with the publishers who own these domains directly, so the traffic comes from FatAds’ own base of sources, and your manager can adjust GEOs and parameters for your campaign.

Top verticals for direct click

Direct click works well for iGaming, Finance, E-commerce, Mobile Utilities and other verticals where a clear landing page can convert traffic. iGaming is the best of them.

Why iGaming performs best

The offer in Gambling is easy to understand in a couple of seconds: sign up, get a bonus, play. That is exactly what a visitor who just landed on your page needs. They didn’t expect an offer, so there is no time to explain a complicated product.

The format also removes the usual obstacles. Nobody interrupts the user and there is no creative to scroll past, so the first thing they see is your landing page. The person is already browsing and has an intent, and a bonus on the first screen gives them a reason to stay. Fewer steps between the visit and the sign-up means fewer people drop out on the way.

That’s why we see direct click beat many other formats on Gambling offers, especially when the goal is a deposit and not just a registration. Fatads clients have been running it on these offers and it holds up well.

Finance, E-commerce and Mobile Utilities follow the same logic, but their offers usually need a bit more explanation on the page. For them, a fast mobile landing page and a clear first screen matter even more.

Direct click ad pricing

Direct click is sold on CPC, so you pay only when a user reaches your landing page. The minimum bid is the same in every GEO, which makes it easy to test several countries with a small budget.

Here are the basics:

• Model: CPC
• Minimum bid: $0.02 for all GEOs
• Minimum deposit on the platform: $300

Top GEOs by daily volume at FATads ad network

Direct click ads volumes are already big in several GEOs, from the USA and Brazil to Southeast Asia and Latin America. Here are the top ones by daily volume:

Brazil takes second place after the USA by a wide margin, so it’s worth testing first if you work with gambling, finance or e-commerce. Indonesia and Argentina also have solid volumes for a quick GEO test.

How to buy direct traffic with FatAds

Direct click is not available in the self-serve dashboard yet. It is launched through your account manager. Tell them your GEO, vertical and landing page, and they will set up the campaign and help with bids and optimization. Our managers know the Gambling vertical first-hand, so you also get advice on GEOs and approaches that work.

• Keep one simple action: sign-up or purchase in 1–2 steps.
• Use local language, currency and payment methods.
• Focus on a fast-loading landing page optimized for mobile.
• Ask your manager to use the CPA Limit feature that helps to set a target cost per conversion, and FatAds then optimizes traffic toward that target.
• Discuss with your manager which targeting options fit your case best. Available options: country, region, city, device, connection type and frequency cap.

If you already run popunders or push, switching is easy: reuse your landing pages and tracker setup, and test direct click next to your current traffic.

Ready to buy domain redirect traffic? Contact your FatAds manager and launch your first campaign.

FAQ

What is direct click traffic?
Traffic where users are redirected straight to the advertiser’s landing page without seeing a traditional ad. It is also called domain redirect traffic.

How do I buy direct traffic?
Contact your FatAds account manager, who will launch the campaign for you.

Do I need creatives?
No. A simple landing page is enough.

What is the minimum bid?
$0.02 CPC, the same for all GEOs.

Is direct click suitable for brands and agencies?
Yes. It works for affiliates, brands and agencies alike.